Email: Really, it works!
1 CommentThe other day I ran into a chef who hadn't gotten back to me with some information a journalist needed. Clarifications on a recipe.
"Oh," he said, "I have been meaning to call you about that email. I keep forgetting. Seriously, I remembered on Saturday when I was running an errand."
I suggested that maybe just emailing back would have been an option.
"No, it's easier for me to call. But I kept on remembering at the worst times. Like right in the middle of service or when I was checking in an order."
And so I wonder: How can it possibly be easier to call when the nagging reminder interrupts what seems to be every day of your life?
Emailing can "seem" inconvenient if you are not a proficient typist. But, it has a few virtues to consider:
1) You can do it when it is convenient for you;
2) It provides a written record of what transpired, so no guessing;
3) It serves as a de facto to-do list.
4) In the end, it is faster, because you don't have to wait on hold, exchange lots of pleasantries, wait for one party or the other to get a pen so notes can be recorded, what have you.
Email. It's a good thing.

Not to mention scatterbrained editors like me can go back and refer to emails weeks, months or years down the road. If left to a call, I might fuzzily remember talking with some chef...about something...years ago. But will have to start from scratch.