I’m not sure if you’ve been reading all week and last, but if you haven’t had time, I urge you to make time — because I spent most of two whole weeks telling you how to save time.

But wait, there’s more!

Whoever is helping you with media requests, Facebook and Twitter should be working together to make the most of their efforts.

If someone posts a picture of a new dish to Facebook from their camera phone, why not forward it to the Twitter folks to post as a Twitpic?

When an awesome article comes out praising your pork belly, don’t let it rot on the newspaper’s web site. Get your Facebook and Twitter helpers to set it into motion, creating longer-lasting buzz through your online network.

This is a partnership, people; all hands on deck. And while we’re at it, all eyes and ears open: Everyone posting to Facebook and Twitter also ought to be watching for comments, RTs and FB mentions. Encourage them to keep the conversation going by responding to followers.

If you need to jump in from time to time, that’s fine. But by training and trusting your team, you’ll save time and money, boost morale, and take advantage of social media’s exponential power to connect.