R.I.A. Unplugged

October 21, 2009

Chef's Blog, how to do it right.

So, you are thinking of starting a chef's blog.  We are going to start an occassional post on how to do that.  Not a week-long extravaganza, because I tried something like that and then boom! Gourmet closed. It interrupted the series and everything got all fubar.

Back to the topic at hand, your chef's blog.  Let's start here —  a list of four Chicagoa-area chef's blogs I like and why:

Automatic Burger http://automaticburger.blogspot.com/

I like it because the guy is honest.  He is a real person with feelings and fears and just lays them out without drama or anger. People (and media!) want to connect with a real person, not a Velveeta-like manufactured one. Anyone opening a restaurnat should just haul off and copy this dude.

Food on the Dole http://foodonthedole.blogspot.com/
Here's a guy who loves to cook and share with friends and explore food.  I knew Hugh before he started the blog, but Hugh is part of my days now.  I love a guy who has unabashed love for food and no ego ... and shares it with me.  Again, one gets to know the person behind the writing.

Curtis Duffy http://curtisduffy.blogspot.com/
Chefs often say they don't have time to write, aren't writers, don't wanna write.  Well, Curtis does a big in your face to the concept that a blog has to be about writing.  Of course, Curtis likely has some gigantic fancy hotel chain photo budget or someting.  But, well, you get the point, think outside the box, maybe with a recipe and philosophy only. And remember, your blog is about food, not photography.

Pickled Tongue http://thepickledtongue.com/
Another photo heavy site, from another fancy hotel, but with the added benefit of some words every so often. And those words open up to his family, food he does at home and at the restaurant, his opinions about things.  Whatever.  I like how honest he is, and so does the media ... the guy has gotten some decent press for his controversial (and yet still I contend honorable) opinions.

Anyone reading (is anyone reading except my mom, for chrissake), should feel free to share your own fav chef blogs and why.

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About this Entry

This page contains a single entry by Ellen Malloy published on October 21, 2009 12:00 AM.

Another reason to work with bloggers: They're obsessed with your neighborhood was the previous entry in this blog.

Ten ways to reduce the cost of your PR is the next entry in this blog.

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