In PR, three is the magic number. That's because someone, a long time ago and possibly in a galaxy far, far away, decided that if something exists in threes, it is a trend.

So, one housemade hot dog, interesting. Two, fluke. Three, and I am on the phone with a journalist proclaiming a trend, and they're listening.

Well, I am not gonna take credit or anything, but three of my longish-time clients, this very week, have finally started to put a social media strategy in place. 

• One, a longish-time, kinda-public stalwart in the fight against social marketing. 
• One, a dude who once told me that working on websites wasn't real work.
• One, a team that hasn't so much as stuck a toe in social marketing before now.

Really.  I'm just sayin'.

So, what's the big change?  Hell if I know. But there are three and that makes it a trend and that makes it a story. 

The only question: Will that story include you?