One of the things I love most about RIA is our concierge mailers. Twice a week, we compile news about our clients, add a feature story and then add some fun roundup with quotes from our clients on an interesting topic.

We've done great apple cider drinks, we've got Halloween candy in the queue. It's a fun, free value-add that directly impacts the bottom line of our clients with minimal effort on our part.

We've already written the news for the media. Our software collects the answers for the round-ups. All we really have to do is think of a fun topic a couple of times a week.

Customers love the value add, even if it doesn't take much effort to create.