Lately, a lot of my clients have actually been climbing on the social media bandwagon. I saw one restaurant post food photos on Facebook last night (a group that was sure their clients weren't on Facebook, Twitter, etc. a few four short months ago).

But I still get a lot of push back. The  naysayers say: no time, too busy cooking, or, the really good one...it's stupid.  Interestingly, one "it's stupid" guy recently told his restaurants to get on Twitter, now, because he saw how easily it could sell an event.

So, why is it important to get on social media and start getting the word out?  Because for the first time in the history of mankind, you can.

• You don't have to wait to be discovered.
• You don't have to worry about journalists exposing the nether regions of your personality in print.
• You don't have to sit back and wonder why no one understands your particular genius.

You now have a voice.  Use it.