R.I.A. Unplugged

November 18, 2009

Find the influential bloggers

One of the reasons people continue to discount bloggers is that it seems hard to determine who, among all the folks blogging about food, are worth pitching.

That’s why you should embrace Technorati, which anyone can — and should — use to search for the top bloggers on just about any topic under the sun. The site, which was the first blog search engine, ranks the top 100 blogs each day and indexes thousands of blogs and millions of blog posts by topic to help bring them to the attention of the public in real time. Technorati is a great site — perhaps the site — for avid blog readers, which means it’s a great site for people who want to be featured on well-read blogs.

(And, if you have a blog, you should claim it on Technorati, which will get it listed along with blogs with similar topics.)

There are other ways to find food blogs. For instance, other sites index food blogs only, such as foodblogblog.com, which features nearly 2,000 food blogs. It’s fun to peruse, but lacks the indexing and popularity indicators that Technorati offers.

Recently, I’ve been checking out Chicago’s Gapers Block, which is featuring a weekly interview with a local food blogger in its Drive-Thru section. Again, there’s no sense how the bloggers stack up against each other, but if you’re in Chicago and trying to keep up with the local blog scene, it’s worth the read.

2 Comments

Technorati has a ranking (global) of the top 100 food blogs, always a good place to start: http://technorati.com/blogs/directory/living/food

I looked at those instructions for how to claim your blog on Technorati and it reminded me of this (from 2001: A Space Odyssey):http://www.ee.ryerson.ca/~elf/aso/images/0G-toilet.jpgTechnorati is one tool, but that's not the only way to know if a blog is or isn't being read within the slice of the universe that matters to your business, I'd say.

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This page contains a single entry by Ellen Malloy published on November 18, 2009 12:00 AM.

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