So don’t freak out on me or anything, but last we are all smack in the middle of what a friend of mine calls HalGiveMas.

For a while now, juicy, glazed turkeys and perfect pumpkin pies are gracing the covers of food magazines, and newspapers have been publishing new ways with stuffing and the Butterball Turkey Hotline number. If you haven’t gotten word out to journalists about your seasonal menus and Thanksgiving Day feasts, there’s no time like, well, yesterday. But lucky for you, you can go direct to your customers with new and old-fashioned techniques alike.

Just the other day I received a flyer from the local Mediterranean restaurant with their takeout menu on one side, and — who would have guessed — an advertisement for their $17.95 Traditional Thanksgiving Feast. Turkey with all the trimmings for $17.95 — and no dishes?! I’ll tell you what, for a split second I actually entertained the notion of chucking it all and eating there on Turkey Day.

Flyers can be effective, but let’s face it: They’re old-school. The newfangled equivalent is Twitter. Why not start today on a daily countdown to the holidays, tweeting once a day about a different menu item, ingredient, or personal holiday tradition? Better yet, make it visual with a Flickr photo countdown. Or ask your Facebook fans to get in on the action by posting their holiday food traditions to your Wall.

Besides being fun — and building good will — getting creative might just attract the attention of the media as they scramble to source those holiday stories.