R.I.A. Unplugged

December 22, 2009

The meaning of a year

For about a month now, I have been sitting down at my computer at some ridiculous time in the morning (it is 6 and dark as heck out) and attempting to write some blog posts about my review of 2009 and my predictions for 2010.

I am not a writer, you may have already ascertained, but I do put something I have scribed out into the public forum nearly every day. So, I seem to occassionally fall prey to what seems to me to be real writerly tics — such as the year-end review/preview.

I love year-end reviews/previews and tend to gobble them up like so many cookies this time of year, even those I tend to actively dismiss as pedantic while reading them ... comfort food and small plates are trends for 2010?!

But this year, I seem to be incapable of formulating clear thoughts on what 2009 has meant.

I tweeted somewheres around 25 tweets a day, including weekends, so clearly Twitter and what I learned there needs to be addressed. Which means I should predict something regarding Foursquare, too, since I understand Foursquare is the Twitter of 2010 — though I worry that means I'll be checking in somewheres around 25 places a day and that makes me tired to even imagine.

I committed to, and seemed to achieve, posting a blog post five days a week, nearly without exception. That makes me tired to even imagine as well. We didn't really have a strategy for my blog in 2009, just getting it up and getting into a habit. But it seems to have gone well seeing as though no one has egged my car, despite my occasionally cantankerous posts. I am getting rid of my car in 2010, though I swear that doesn't mean I am gonna go start naming names.

I ended my last official traditional client relationship in 2009. It was like cutting off a limb, I think, and the limb keeps reaching for the phone to call someone over there. I look to 2010 and am often scared about the fate of my own relevance, which finally makes me understand why a publicist friend refused to post her clients, for free, on RIA — she flat out said that if she did, she was afraid of what there would be left for her to do. I don't know what my days will look like in 2010. That's scary.

We launched a large software package in 2009, learned a lot about journalists' behavior I never knew before — even though my life and work was so enmeshed in theirs. We also learned a lot about diners, what they want to read and know and what no one is telling them — or at least telling them enough. And we started putting all that knowledge to use to build more, new, bigger, fancier, technotastic software that will capture moment-driven news from our restaurants and hurl it out to every network possible. Diners open our news greedily, read it heartily, and want to know why there isn't more — even if journalists only open it because it's their job.

I am convinced now that 2009 was a seminal year in my life, even if it isn't quite over. But, I am sure like many, we are getting up after the impact that was 2009, dusting ourselves off, and moving on. Me, I hope 2010 brings those million magical points of light my horoscope predicts. But when I really think about it, as I have for a month now, I am sure I will be happy with just knowing what I am supposed to do each day and doing just that.

3 Comments

why do you think you are not a writer?

Indeed, I would say the blog is quite writerly! :)

Thanks, y'all. And happy holidays!

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This page contains a single entry by Ellen Malloy published on December 22, 2009 12:00 AM.

Bloomingdale's Syndrome was the previous entry in this blog.

SpoonFeed now available in beta is the next entry in this blog.

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