More philosophies on restaurant success, including a submission!
2 Comments
99.9 % of people don't go to dinner to be "educated."
97.2% of people don't go to your website to "experience the restaurant," they want to check the menu and confirm the address.
What people want to hear is more important than what you want to say.
If a critic can "order wrong" there is something wrong with your menu.
If you ask someone what they think and they like everything, disregard their opinion.
Don't ever tattle on the journalist who dines and dashes.
No one cares "how hard you tried," they care about their experience and the meal's value vis-a-vis their lives.
Telling a chef you didn't like something is like telling your girlfriend she looks fat. Only difference? Chefs have knives.
Don't ever write a nasty note to a critic.
Giving away free stuff to "food mafia" is better than any advertising.
Crappy reviews are a blessing if you choose not to disguise it.
It isn't that people don't get you, it's that you don't get marketing.
Press releases are mostly spam mail and often deleted before they are read.
If you want to be famous, get your ass out there and meet people (not just journalists).
If you can't write a blog because you have nothing to say, why would anyone else find you interesting?
You have the time, you haven't made your dreams a priority.
Most national journalists don't find out about you from a publicist.
Critics like to think they are anonymous, just go with that.
"Everybody" isn't a target market.
If you want to know your target market, go stand and look at the people eating in your restaurant.
Unfair is just another word for life.
One person's formula for success is another person's trip to the poorhouse.
If you want to know why journalists ignore you, read forty press releases. If you are still awake, read yours.
It isn't that the location is wrong, it's that you put the wrong restaurant there.
Your chef coat is your own personal retail frontage. Not even Tiffany's storefront looks good during a NYC garbage strike.
From Paul Fehribach, Big Jones
Every single day, remember that you are in business.
Make your numbers.
This was also inspired by Hugh MacLeod. He is brilliant. Cartoonists are often the most brilliantist of all.
97.2% of people don't go to your website to "experience the restaurant," they want to check the menu and confirm the address.
What people want to hear is more important than what you want to say.
If a critic can "order wrong" there is something wrong with your menu.
If you ask someone what they think and they like everything, disregard their opinion.
Don't ever tattle on the journalist who dines and dashes.
No one cares "how hard you tried," they care about their experience and the meal's value vis-a-vis their lives.
Telling a chef you didn't like something is like telling your girlfriend she looks fat. Only difference? Chefs have knives.
Don't ever write a nasty note to a critic.
Giving away free stuff to "food mafia" is better than any advertising.
Crappy reviews are a blessing if you choose not to disguise it.
It isn't that people don't get you, it's that you don't get marketing.
Press releases are mostly spam mail and often deleted before they are read.
If you want to be famous, get your ass out there and meet people (not just journalists).
If you can't write a blog because you have nothing to say, why would anyone else find you interesting?
You have the time, you haven't made your dreams a priority.
Most national journalists don't find out about you from a publicist.
Critics like to think they are anonymous, just go with that.
"Everybody" isn't a target market.
If you want to know your target market, go stand and look at the people eating in your restaurant.
Unfair is just another word for life.
One person's formula for success is another person's trip to the poorhouse.
If you want to know why journalists ignore you, read forty press releases. If you are still awake, read yours.
It isn't that the location is wrong, it's that you put the wrong restaurant there.
Your chef coat is your own personal retail frontage. Not even Tiffany's storefront looks good during a NYC garbage strike.
From Paul Fehribach, Big Jones
Every single day, remember that you are in business.
Make your numbers.
This was also inspired by Hugh MacLeod. He is brilliant. Cartoonists are often the most brilliantist of all.
"You have the time, you haven't made your dreams a priority." Genius! Exactly right!
Good list. Consider forwarding it to GEB. ;-)